A website can be an easy thing to manage, but without the proper approach, it can also be a hassle-generating failure. So Jon Friedman lists eight points for making your site is attractive to consumers and generally successful.

Since Friedman’s ideas are intended for magazines, we’ll skip and combine a few of them here. His first, however - “have an attitude” - is important for everyone. ”If you have a good time presenting the content on the Web, your audience will likely enjoy reading and using it,” he writes.

A later recommendation - “maintain an identity” - is necessary to keep in mind while having fun. ”Your site should stand for something and reflect the tone of your magazine. If your magazine is sarcastic, your site should be sarcastic. If you intend to come across as highly intellectual on newsstands, do the same on the Web,” Friedman suggests.

Interactivity is important, too. A website with some sort of tool or game can draw a user dozens of times; one with straightforward information might never get visited again after the data gets saved to a hard drive or printed. And don’t forget about usability while dealing with all these other matters.

Magazines are often forced out of the print market, so for them, these pieces of advice represent survival tips. Hopefully they’ll lift you well above that into prosperity.