One way Google determine’s a web page’s ranking is by it’s PageRank, a number between 0 to 10 based on how many websites are linking to you (and how important they are). You can find out your webpage’s PageRank at googleranker.com or my preferred method -installing the Google toolbar in your browser. As well as [...]

To ensure all internal pages in your website are listed by search engines (which crawl the web, following links and indexing pages as they go), add a link to a site map from your home page. The site map page should contain links to all sections of your web site.

Spam your pages with keywords
When it comes to search engine ranking, ’spamming’ is trying to fool the search engine into ranking your site higher. Key words are crucial to your search engine rankings but it’s equally crucial that you don’t go overboard with your keywords or you risk being penalised. Your keywords should relate directly [...]

Recently, during a live chat Q&A, Googlers Matt Cutts and Maile Ohye, among others, faced the burning questions of webmasters around the world. Together, they put to rest some fears and myths, and confirmed some speculations.
 
 Below are the meatier results, with the straightest answers given first, followed by responses that were a bit on the [...]

I’m just trying to setup an Adwords campaign for an adult website. And I noticed the Adwords keyword suggestion tool is refusing to give me keyword data on the adult searches.
I’m pretty sure this is a recent change - I remember using the very same tool a couple of months back when doing the organic [...]

A Google Groups thread has a detailed discussion around the topic of Google spider, GoogleBot, crawling too much. Sometimes servers can be overwhelmed by all the traffic it gets and automated crawlers, such as GoogleBot, can add a tremendous amount of stress to a server that is already stressing. Most webmasters are not in the [...]

Google is looking to plug the gaps in its cloud computing universe with its new browser, Chrome, which many believe could be a serious competitor to Microsoft’s IE and Mozilla’s Firefox.
The browser is now available for free download , in beta form, and after a couple of hours’ use, it looks to be a decent [...]

AdSense often easier than affiliate programs

Google’s AdSense is a superb revenue generating opportunity for small, medium and large web sites.
Some webmasters are designing brand new sites specifically for serving AdSense text ads. (It’s against the AdSense rules to design a site purely for AdSense, so you’ll want to include a few affiliate links or sell [...]

An effectively designed sitemap increases the likelihood that your site is indexed by search engines. A well-built sitemap displays the inner framework and organization of your Web site’s content to the search engines. A sitemap should reflect the entire navigational framework of your Web site so that search-engine spiders can find and index all your [...]

As anyone who has had the pleasure of doing web design and development through marketing agencies knows, Flash tends to be wildly popular among clients and wildly unpopular among, well, pretty much everyone else. Part of the reason for this is because Flash is so inherently un-Googleable; anything that goes into a Flash-only site is [...]