An effectively designed sitemap increases the likelihood that your site is indexed by search engines. A well-built sitemap displays the inner framework and organization of your Web site’s content to the search engines. A sitemap should reflect the entire navigational framework of your Web site so that search-engine spiders can find and index all your [...]

As anyone who has had the pleasure of doing web design and development through marketing agencies knows, Flash tends to be wildly popular among clients and wildly unpopular among, well, pretty much everyone else. Part of the reason for this is because Flash is so inherently un-Googleable; anything that goes into a Flash-only site is [...]

It has been widely discussed if additional criteria beyond the link structure of the web have been implemented in the PageRank algorithm since the scientific work on PageRank has been published by Lawrence Page and Sergey Brin. Lawrence Page himself outlines the following potential influencing factors in his patent specifications for PageRank:

Visibility of a link

Position [...]

1. Never click your own adsense ads or get them clicked for whatever reason. You know this one very well. This is a surefire way to close you Adsense account. Never tell your office associates or friends to click on them. Keep a check if your family or children are busy increasing your income by [...]

One of my new year’s resolutions is to work smarter not harder. Yes it is the old BT slogan, but if I am able to save a bit of time (and stress) during the day, that has to be a good thing, right?

Basically my morning routine (30 minutes before the kids get up) goes something [...]

More and more each day you probably see Google’s custom search engine functionality appear on site’s across the Internet. In fact, I have implemented the Google custom search engine on two of my own sites. If you are looking for a simple way to enhance your users’ engagement level on your site then I recommend [...]

Microsoft has recently paid $265 million dollars for a minority stake in Facebook - taking the value of the social network site to $16.47 billion. Microsoft snared an exclusive banner advertising deal across all Facebook sites as part of this deal.
This move has prompted the following question: as more and more internet activity is occurring [...]

Duplicate Content is one of the most perplexing problems in SEO.
In this post I am going to outline 15 things about how Google handles duplicate content.

Google’s standard response is to filter out duplicate pages, and only show one page with a given set of content in its search results.
I have seen in the SERPs evidence [...]

Pick a number between 6 and 950 and you’ll likely to find evidence, or at least the antecedent number, for a Google ranking penalty. Webmasters and SEOers are in general agreement Google penalizes and have dubbed them according to their numeric reprimand: -6, -30, -60, -950, and so on. Google inadvertently in cases has acknowledged [...]

When there’s a simple box to fill in with your search term, and you know exactly what you’re looking, why bother to use the address bar? If statistics on popular searches are anything to go by, it looks like many people aren’t bothering with that inconvenient “www” and “.com” and are just going straight through [...]