The 22 Immutable Laws of Marketing and the second one is The 11 Immutable Laws of Internet Branding.
I have just given those laws, But in the book they are dealt in detail.
The  Immutable Laws of Marketing:
  1. It is better to be first than it is to be better.
  2. If you can’t be first [...]

As a general rule, get linked from websites within your particular discipline. This is important for two reasons:
1. The more people see you linked to within a particular discipline, the more impressed they are likely to be, as Web linking is akin to word-of-mouth. If people see links to you on lots of other websites, [...]

When it comes to search engine optimization, getting other websites to link to your website is the most important factor in achieving top search engine rankings. Here is a list of 10 link building strategies which you should be implementing for top search engine rankings (in no particular order):
1. Write quality articles – write quality [...]

We work in an industry where everyone can link. It’s very tough to find one SEO, or one person who’s interested in SEO, who doesn’t have a website of some sort. Many of us have more than one: a work-related domain and a personal or hobby site. None of us lacks the ability to link.
Thus, [...]